JOELLE LOLETA
"Let's keep it simple... in the most extravagant way"
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Joelle's journey began over a decade ago as a graduate of FIDM/Fashion Institute of Design & Merchandising a freelance wardrobe stylist and visual concept designer, crafting stunning looks for a diverse clientele that included entertainment industry professionals, CEOs, professional athletes, and bridal customers. With an innate ability to seamlessly integrate brand styling perspectives, she has consistently delivered captivating and cohesive customer experiences in the e-commerce space. Her passion for creativity extends to leading and collaborating within creative marketing teams. Whether orchestrating impactful studio shoots or immersing in on-location settings, she's consistently demonstrated a flair for producing compelling visuals that tell a unique story.
In the realm of fashion, Joelle's journey has been punctuated by notable achievements that underscore expertise and creative prowess. Leading multiple successful photoshoot teams, they consistently surpassed brand expectations and adhered to stringent deadlines. A highlight in her career includes conducting Celebrity Styling for premieres, where she assisted in curating the red carpet look for the Amazon Prime series "The Hunters."
Beyond the lens, her influence extended to elevating business rebrands through innovative E-Commerce styling, playing a pivotal role in the success of relaunches. Recognition on the local television program, "Out 'n' About Columbus," provided a platform to showcase the distinctive perspective and creativity embedded in Joelle's fashion business. A defining moment in her career unfolded with the orchestration of "A Look for Love" in 2020—a fashion event that transcended conventional boundaries. This groundbreaking celebration of love, style, and inclusivity featured diverse models and showcased pioneering designs, capturing the manifold expressions of love in all its forms.
As Joelle continue to evolve in the ever-changing world of fashion, her focus remains on creating visually stunning content, staying attuned to emerging trends, and telling stories that resonate with a global audience.
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Working with Joelle is an experience lead with a keen eye for detail, her clever take on current trends, ability to evoke a nostalgic feeling through clothes & dedication from start to finish. The ‘JoLo’ (cleverly named from Joelle Loleta) has quickly become a highly sought out up & coming stylist transcending the limits of fashion and style!
